Novelty Burger Opens Today

Burgers are all the buzz downtown! The third burger joint to open in a year opens today, Novelty Burger and Bar. Novelty Burger is the sister restaurant of Mercato Tomato Pie, which is a part of the RockPlaza Loft neighborhood. Bill and Mark Fonte are excited to add more quality dining options to Newark.

Novelty burgers will be crafted from 100 percent, all-natural Angus beef supplied by Pat LaFrieda Meat Purveyors and served up on soft buns. Diners may select one of the six specialty burgers cooked to order using the exclusive sous vide technique and finished on the griddle. Sous vide according to wikipedia is a culinary technique in which vacuum-sealed food is immersed in a water bath and cooked at a very precise, consistent temperature. Novelty also offers, Newark’s own, BEST all-beef franks, pressure-cooked wings in a variety of signature sauces, a fried chicken sandwich, savory vegetarian burgers and supreme salads made from Jersey fresh grown ingredients. A full menu of side dishes is also available including crowd favorites like French fries and even Ramen noodle bowls.

Novelty may be familiar to some, as it is named after a historic Newark institution - Novelty Grill & Bar - a once popular spot where folks flocked to have cocktails in the restaurant’s "Club" Room, formerly located at 218 Market Street. The new Novelty’s charm was inspired by that same old school décor and sophistication with a full bar designed to resemble a nostalgic theater Marquee, furnished with televisions featuring unforgettable commercials of the 1950’s and 60’s.

Novelty Burger & Bar
218 Market Street, downtown Newark

Hours:
Monday-Sunday 11am-11pm
Open later for special events